World Travel Awards 2014: SWISS repeats as winner of "Europe’s Leading Airline Business Class" award

04.08.2014

SWISS has again captured the award as "Europe’s Leading Airline Business Class" at this year’s World Travel Awards, an annual ranking conducted by travel industry experts. The Lufthansa Group won a total of three awards.

For the presentation of the 2014 World Travel Awards SWISS was selected winner of the "Europe’s Leading Airline Business Class" accolade for the fourth consecutive time. SWISS has now claimed top spot in this category six times since 2005. Lufthansa was also the recipient of awards in two categories: "Best European Airline" and "Best First Class Lounge“. The World Travel Awards voting involved travel and tourism industry experts from all over the globe.

"As the airline of Switzerland we are proud that the quality of our product and services is so deeply appreciated around the world, particularly by Business Class customers. Winning this award reflects favourably on our highly motivated, professional crews, who embody the hospitality we offer on board every day", commented Markus Binkert, Chief Commercial Officer SWISS. "This award motivates us to keep progressing and to continue investing in the improvement of our products and services."

In recent years SWISS has steadily broadened its product offer and portfolio of customer services. On long-haul routes, SWISS has, since 2011, been offering a consistent Business Class product featuring a chair that converts into a fully lie-flat bed two meters in length. The airline’s SWISS Taste of Switzerland culinary concept offers SWISS Business and First Class passengers on intercontinental routes an attractive menu of varied, regionally accented meals and beverages. SWISS also offers an exclusive service for Business Class passengers arriving at Zurich Airport on a flight from a point of origin in Europe required during peak operating hours to park on the airport apron. Immediately upon arrival, the aircraft is met by a special bus that transports Business Class passengers swiftly and without delay to the terminal building.

SWISS customers with an onward flight from Zurich will find that the airport offers quick, easy connections thanks to its manageable size and adherence to a minimum transfer time of 40 minutes. Zurich Airport is also within a conveniently short distance of the city itself. SWISS Business Class guests have several lounges to choose from, including a state-of-the-art Arrival Lounge. At a spacious 700 square meters, the luxurious lounge offers arriving passengers a wide range of services, allowing them to relax, freshen up or work.

In the event of an operational irregularity SWISS offers customers a pro-active service provided by specially trained SWISS Remote Business personnel who handle the situation from behind the scenes. Depending on the timing of an irregularity, customers are generally informed of any problem before making their way to the airport and offered a personalized alternative solution so that they can revise their travel plans accordingly. This measure generally spares them from having to spend time waiting at an airport counter.

As far back as 2012 SWISS became one of the first airlines to introduce a 24-hour customer service via social media channels Facebook and Twitter, which enables SWISS customers to contact a SWISS Service Center at any time of day and get answers to questions they may have about their flight, ticket or a rebooking.