SWISS named Europe’s Leading Airline

15 October 2003

SWISS has been named Europe’s Leading Airline in this year’s World Travel Awards. The Swiss carrier earned the coveted distinction, which was presented in New York on Monday, ahead of such renowned competitors as British Airways, Lufthansa, Alitalia and Air France.

The World Travel Awards are presented each year in eight geographical categories – Africa, Asia/Pacific, the Caribbean, Central America, Europe, the Middle East, North America and South America – based on the votes of 167'000 IATA travel agencies in over 200 countries. SWISS was named Europe’s Leading Airline in this year’s awards, succeeding Lufthansa, the winner in 2002.

SWISS’s victory brings the award back to Switzerland: Swissair earned the distinction four times running between 1998 and 2001. The World Travel Awards were established in 1993, so this year marks their tenth anniversary.Marcel Biedermann, SWISS Vice-President for North & South America, received the award in New York on Monday, October 13.

The World Travel Award completes a hat-trick of international distinctions which SWISS has earned in 2003. The carrier was named Best Airline to North & South America by Germany’s Business Traveller magazine in February; and Skytrax, the reputed air transport market research institute, awarded SWISS its Best Cabin Staff in Europe distinction in June.