SWISS and Coop to intensify their strategic partnership

19 October 2006

Swiss International Air Lines and Coop are to intensify and steadily further expand the successful partnership which they have maintained for several years now. The two companies, which both embody strong Swiss brands and offer superior quality in their product and service ranges, have been working closely together on various fronts since SWISS’s foundation.

One key area of such collaboration is in the Miles & More customer loyalty programme, where Coop customers can exchange their Supercard loyalty points for award miles. The Miles & More exchange option is the most popular of the over 600 ways in which Coop customers can spend their Supercard points. SWISS and Coop have now resolved to extend this partnership for a further five years, to 2011. The partners also collaborate already in the inflight catering field.

SWISS and Coop now intend to expand their collaboration activities to joint sales promotions which are aimed at attracting new target groups. The new promotions will be of limited availability in time and volume terms, and will be coming onto the market soon.