New online SWISS SHOP opened

1 October 2007

he Miles & More frequent flyer programme is getting even better: from October 1, SWISS customers will be able to redeem their miles for attractive products online in the new SWISS SHOP. The products offered include a wide range of items from top Swiss manufacturers and international brands. They also include the four different lines of the new SWISS travel baggage range, which is available exclusively at the SWISS SHOP.

SWISS customers will be able to choose from some 250 attractive products in the new SWISS SHOP at www.swiss-shop.com from October 1. The initial product range is to be constantly expanded, too. The top-quality travel, lifestyle, sports, household and home electronics goods, along with various items from the fascinating world of aviation, can be purchased either with Swiss francs or with Miles & More miles. Once registered, SWISS SHOP customers will also receive regular newsletters with details of the latest innovations.

This further appealing addition to Miles & More follows the programme’s extension at the beginning of September to SWISS’s inflight sales. Miles & More members can now earn or spend miles when duty-free shopping on board. Members earn one award mile for every Swiss franc they spend; and they can also redeem their miles for selected Swiss and international duty-free items.
Miles & More, in which SWISS has been a participating airline since April 2006, is Europe’s biggest frequent flyer programme, and has almost 700 000 members in Switzerland alone. SWISS customers can collect and spend programme miles not only on SWISS flights but also on all Star Alliance partner airlines and 20 further air carriers.