SWISS teams up with The Peninsula Hong Kong

02 September 2009

SWISS First and SWISS Business guests flying from Hong Kong to Zurich will soon be enjoying new menus consisting of culinary delights; from tomorrow onwards, premium travellers on these flights will be offered meals created by Florian Trento, the Swiss executive chef at The Peninsula Hong Kong, the world-famous five-star hotel.

The new offerings make an innovative addition to the airline’s “SWISS Taste of Switzerland” inflight culinary programme, in which SWISS offers its customers meals, wines and other specialities from various regions of its home country, with each regional focus devised and presented in collaboration with a renowned local guest chef. Now, for the first time, the concept is being extended to inbound flights to Switzerland.

Under the new arrangement, meals created by Swiss executive chef Florian Trento of The Peninsula Hong Kong will be accompanying SWISS First and Business Class travellers for the next two years. The Peninsula, flagship of The Peninsula Hotels, offers luxury hotel accommodation at nine prime locations around the world. So, SWISS’s team-up with The Peninsula is a collaboration of two strong brands that are both synonymous with outstanding quality, hospitality and innovative flair.

“We are delighted to have forged this new partnership with The Peninsula Hong Kong,” says Markus Binkert, SWISS’s Head of Product & Services. “With its excellent reputation, the hotel is an ideal complement to our existing “SWISS Taste of Switzerland” culinary programme; and with its Swiss executive chef Florian Trento, we can provide our First and Business Class guests with a unique ‘Asian-Swiss rendezvous’ at 30,000 feet.” A new selection of Trento specialities will be offered every three months.

Chef Trento says: “We are thrilled to be SWISS’ first partner in Asia and to participate in what has proven to be a very successful concept, as well as to bring another ‘Taste of Switzerland’ on board SWISS flights through The Peninsula’s culinary creations”.