New SWISS cabin product a hit with customers

14 September 2009

SWISS travellers are delighted with the new cabin product on the airline’s new Airbus A330-300 long-haul twinjets, the company’s latest customer survey reveals. Guest satisfaction saw a tangible increase in all three seating classes. SWISS continues to pursue the investments planned in its customer service product, despite the present economic difficulties; and, in doing so, the company is further strengthening its overall market position.

The innovative cabin product featured on SWISS’s new Airbus A330-300s scored top marks in the carrier’s latest customer survey in all three seating classes. SWISS Economy respondents were especially pleased with the new seat’s ergonomic credentials and the state-of-the-art inflight entertainment system, with its vast range of recent cinema releases, over 40 TV programmes and more than 300 music CDs.

SWISS Business travellers also appreciate the inflight entertainment system, but had particular praise for the Business Class cabin’s innovative seating concept, which gives eight out of every nine seats direct access to an aisle. They also like the pneumatic seat cushions developed by Swiss manufacturer Lantal, which allow the firmness of each seat to be individually set.

The unique air cushion is a feature of the SWISS First cabin product, too, which also boasts individually-adjustable sidewalls for optimum seating privacy. Unsurprisingly, this “suite above the clouds” also earned excellent marks from the First Class customers polled.

“Our innovative cabin product is a genuine hit with our customers,” says Markus Binkert, Head of Product & Services at SWISS. “The investments we have made and continue to make, even in these tough business times, are further consolidating our position as a top-quality airline.”

SWISS customers can currently enjoy the comfort and conveniences of the new Airbus A330-300 cabin product on the Zurich-New York (JFK) and the Zurich-Dubai-Muscat routes. Zurich-Mumbai services were also switched to A330-300 operation at the beginning of September, and the Zurich-Delhi route will follow suit in mid-October.

The new SWISS Business Seat is also being installed aboard the Airbus A340, the biggest aircraft in the SWISS fleet. The first A340s will be retrofitted with the new seats at the end of this year. “We’re delighted that once our current re-equipment is completed in 2011, we’ll be able to offer all our guests in Business Class a consistent top-quality product throughout our long-haul network,” Binkert concludes.