World Travel Awards 2012: SWISS erneut als „Europe’s Leading Airline Business Class“ ausgezeichnet

8 October 2012

Swiss International Air Lines has been named “Europe’s Leading Airline Business Class” in the 2012 World Travel Awards, retaining the title it earned last year. The awards reflect the views and votes of more than 183’000 professionals from the worldwide travel and tourism sector.

This latest success is the fourth time since 2005 and the second year running that SWISS has topped the “Europe’s Leading Airline Business Class” category in the annual World Travel Awards, confirming the consistency of the carrier’s high product and service quality in the air and on the ground. “Winning is tough but staying on top is even tougher, and SWISS has proven its world-class credentials by winning ‘Europe’s Leading Airline Business Class’ for the second year in succession,” says Graham E. Cooke, President & Founder of the World Travel Awards. “SWISS has developed an exceptional level of service, both on the ground and in the air, and I am pleased that this has been acknowledged by our voters.”

SWISS has had its innovative and industry-leading SWISS Business cabin installed throughout its long-haul aircraft fleet since early September 2011. The centrepiece of the product is the two-metre-long lie-flat SWISS Business seat, which incorporates advanced pneumatic air-cushion technology for added inflight comfort. As well as enabling its firmness or softness to be individually adjusted, the seat further features a built-in massage function. With its ground-breaking seating arrangement, the long-haul SWISS Business cabin also ensures that eight out of nine seats have direct aisle access. As a result, the cabin offers both superior seating and sleeping comfort and ample personal space to Business Class travellers aloft.

On the inflight foodservice front, SWISS Business Class customers are treated to the award-winning “SWISS Taste of Switzerland” regional cuisine concept on intercontinental services and the “SWISS Traditions” concept on European flights, both of which accentuate the sheer SWISSness of the experience while offering welcome culinary variety. On the ground, SWISS Business Class customers at Zurich and Geneva enjoy such exclusive benefits as separate check-in desks, priority treatment at check-in, security and baggage reclaim and lounge access. Business Class travellers arriving in Zurich during peak hours whose flight is directed to a remote parking stand are also provided with their own separate bus to take them swiftly and immediately to the terminal building.