Swiss International Air Lines Ltd selected acclaimed fashion designer Narendra Kumar as their Brand Ambassador in India. The partners’ intention is to foster each other’s brand recognition and values as well as derive benefits for their respective customers. Narendra Kumar’s role therefore goes well beyond the brand ambassador concept as often seen i.e. in the fields of sports or entertainment.
“Narendra Kumar, being well travelled, understands the nuance of luxury; with this association, SWISS undertakes to keep pace with new trends in society and expand its reach on the Indian market, opening new horizons, exploring segments little tapped this far.
No formulation for the motivation of Kumar joining forces with SWISS is better expressed than by quoting his own words: “Swiss International Air Lines with its inherent emphasis of Swiss traditional values combined with a modern vision is in perfect synergy with my personal ideology, which is to bring the same values through a contemporary international look and sharp cutting with bespoke finishing. The emphasis on precision, exacting standards, impeccable services is the direction for the new customer who is spoilt for choice and has access to the world but understands the value of meticulous standards”, says Narendra Kumar.
