Fly SWISS and you'll feel at home: the sentiment so often expressed by SWISS customers is now the centrepiece of the airline's new advertising campaign, whose print and TV ads will be running from today.

SWISS offers its guests a sense of home, a haven abroad, a place where they feel comfortable and secure. These are the findings of a recent comprehensive analysis of the services the airline provides. And the slogan of its new advertising campaign - "SWISS made" - is a neat encapsulation of all the values that SWISS stands for: personal care, quality down to the finest detail and typical Swiss hospitality.          

The new "SWISS made" campaign has been devised in collaboration with the Zurich-based Jung von Matt/Limmat advertising agency. The first print ads and a TV ad which offers a reworking of "Campari Soda", the 1977 cult song by Swiss band Taxi, will be running from today.

SWISS Corporate Communications
Phone: +41 848 773 773
Fax: +41 44 564 2127
communications@swiss.com