Swiss International Air Lines is selling its stake in Loyalty Gate Ltd., Europe's leading provider of services for frequent flyer programmes, to London-based International Customer Loyalty Programmes (ICLP), the world's number one airline loyalty marketing agency. SWISS holds 57.2% of Loyalty Gate shares. The minority shareholders have also agreed to the sale.

Loyalty Gate Ltd. has managed the Swiss TravelClub frequent flyer programme for SWISS. Following SWISS's decision to transfer Swiss TravelClub to Miles & More, Europe's leading frequent flyer programme, as of April 1, 2006, SWISS and the other Loyalty Gate Ltd. shareholders have agreed the sale to ICLP.

As a globally active specialist in customer loyalty programmes, ICLP will expand Zurich-based Loyalty Gate Ltd. as Europe's leading developer and manager of frequent flyer programmes in Central Europe. 

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