SWISS invests in long-term partnerships through which it embodies and expresses its traditional Swiss values as the airline of Switzerland. True to its roots, the company is dedicated to providing the highest possible quality in all its products and services. With its manageable medium size, SWISS is also optimally equipped to remain as close as possible to its customers and meet their individual needs. In doing so, SWISS focuses on continuity in order to ensure that its customers, partners and employees can benefit from this commitment.
SWISS focuses its sponsoring activities on internationally renowned cultural and sporting events organised by the association Top Events of Switzerland 
. The high degree of quality of these events and their attractive hospitality platforms supports the values of SWISS to optimum effect in that SWISS, too, is committed to the highest possible standards of product and service quality. SWISS also works closely with selected Swiss image partners and institutions that enjoy international renown.
Sports
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Ski World Cup Wengen
The international Lauberhorn ski races were held for the first time in 1930. Since the 1966/67 winter season, they have taken place within the framework of the FIS Alpine Ski World Cup. The ski run is the longest race in the Ski World Cup and the slalom is one of the most demanding courses in the world.
The biggest annual winter sporting event in Switzerland takes place in mid-January every year against the most beautiful mountain backdrop of the Eiger, Mönch and Jungfrau. The spectator numbers which are growing annually, the TV record viewing figures and the ever-greater media presence prove that, with more than 80 years of tradition behind it, Wengen is one of the highlights of Alpine ski racing.
SWISS is proud to support the 82nd International Lauberhorn Races as official airline and partner. |
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White Turf St. Moritz
Guests from all over the world are delighted by the fine thoroughbreds from all over Europe and international jockeys who take part in the races at White Turf St. Moritz. On three Sundays in February, more than 30,000 spectators flock to the frozen expanse of the Lake of St. Moritz to witness the excitement and entertainment of the races against the magnificent backdrop of the mountains of the Engadine.
SWISS looks forward to supporting White Turf as partner and official sponsor of the international winter horse races in St. Moritz. |
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- Omega European Masters Crans-Montana
The Omega European Masters is one of the oldest and most prestigious golf tournaments in the PGA European Tour. This world-class event is staged in the breathtaking setting of Crans-Montana and attracts the world's golfing elite every year. Playing golf at an altitude of 1500 metres gives you a real breath of fresh air - both literally and metaphorically - in one of the most beautiful golf venues in the world.
SWISS is delighted to be supporting this famous golf tournament as a partner and Official Carrier. SWISS's commitment to golf is further illustrated by our SWISS Golf Travellers Club, a tailor-made range of products offering a great many benefits for the travelling golfer. For more information, please seewww.swiss.com/golf |
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Weltklasse Zurich
For many decades Weltklasse Zurich has been regarded as the world's most prestigious track-and-field athletics meeting. Famous the world over, Switzerland's biggest and most important one-day sports event has seen many great track-and-field moments, with many nail-biting finishes and records broken. Weltklasse Zurich is a member of the Samsung Diamond League, the biggest and best one-day event class.
SWISS is delighted to be able to offer top athletes and the Weltklasse Zurich its outstanding Swiss hospitality on board its aircraft in its role as Official Carrier. |
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Culture and entertainment
Montreux Jazz Festival
The Montreux Jazz Festival is one of the world's best known music festivals and one of the biggest events in the Swiss cultural calendar. Every July the festival on the banks of Lake Geneva attracts and thrills thousands upon thousands of visitors.
Having started out as a pure jazz festival, Montreux started to include other musical genres in the 1970s and now welcomes artists representing a huge range of musical styles and colours. Initiator and current organiser-in-chief Claude Nobs has succeeded in bringing an incredible diversity of musicians to Montreux for the Festival - long-established artists and newcomers alike. The list of artists who have already played at Montreux reads like a "Who's Who" of the music scene. Today the Festival runs for two weeks and attracts more than 200,000 visitors to Montreux.
SWISS is delighted to be a long-term partner to the Festival and to offer its services to world-famous musicians in its role as Official Carrier. |
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Festival del film Locarno
Since it first began in 1946, Festival del film Locarno has occupied a unique position amongst the world's major film festivals. Some 150,000 cinema fans, more than 800 journalists and 3,900 film professionals converge on this small town in the Italian part of Switzerland every year. Located in the heart of Europe, Locarno is transformed into the auteur film capital of the world for eleven days each year.
The aim of the festival is to discover new trends and new film-makers. Ever since its inception, the Festival del film Locarno has remained true to its original pioneering spirit. Locarno provides a convivial and informal atmosphere and is a joy-filled festival where visitors, professionals and creative talents meet to experience the youth and vitality of contemporary cinema.
SWISS is delighted to be a long-term partner to Festival del film Locarno and to offer its services for the world-famous event in its role as Official Carrier. |
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Lucerne Festival
Founded in 1938 by the conductor Arturo Toscanini, the Lucerne Festival has become one of the world's leading classical music festivals. The elite of the world's top orchestras, conductors and soloists meet in Lucerne every year. Its repertoire ranges from Baroque to Contemporary, which has always been a particular focus of the Lucerne Festival. The spectacular Jean Nouvel Concert Hall forms a stunning contrast to the its medieval backdrop and captivates audiences three times a year, during the Lucerne Festival at Easter, the Lucerne Festival in Summer and the Lucerne Festival at the Piano.
SWISS is delighted to be partnering the three festivals and supporting these events with flights in its role as Official Carrier. |
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- Swiss Band
The Swiss Band has been thrilling audiences with its countless concerts at home and abroad and its radio and television appearances for many years. The band's speciality is easy listening, covering a wide range of musical styles. Its repertoire includes Glenn Miller and Frank Sinatra numbers, rock and pop songs, famous tunes from films and musicals, stirring marches and rarely-heard polkas, as well as the latest chart hits.
SWISS is delighted to support the Swiss Band, enabling its audiences to enjoy some unforgettable concert experiences.
* The Swiss Band was formed by Swissair employees back in 1958 under the name "Swissair Musik". After the closure of Swissair, SWISS decided to take over this commitment, thus enabling the band to enjoy continued success in the future. In June 2002 Swissair Musik changed its name to Swiss Band - Concert Band of Swiss International Air Lines, or the Swiss Band for short. |
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Art
- Art Basel / Art Basel Miami Beach
Art Basel is generally regarded as the art world's most prestigious annual gathering, and is without doubt the world's biggest and most important modern and contemporary art fair. Art Basel and Art Basel Miami Beach's reputation is founded on the outstanding quality and unparalleled diversity of the works and the fact that they draw visitors from all over the world.
SWISS is honoured to be partnering the two events in Switzerland and Miami Beach and providing flights as the Official Carrier. |
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