Our sign

The sign that appears on every tail fin in our fleet is born from the flag of Switzerland. A powerful symbol that reflects the heritage of Switzerland and the positive attributes of Swiss culture. But our sign communicates even more. When our guests see the white cross on our tail fin, they also think about our airline’s strong reputation for delivering a high quality product and service.

Our brand promise

The sign that appears on every tail fin in our fleet is an implied guarantee that we will deliver a better travel experience. People expect more from us and we are proud to say, they get it. We express our promise simply and directly in our brand strategy.

Our Swiss commitment to quality means we can deliver a consistent, high-grade product and service at all touch points. Because we are smaller, we can better emphasize personal service and customer intimacy.