Christoph Beckmann, Chief Marketing & Strategy Officer and a member of the SWISS Management Board, is to leave the company at the end of March to develop his own business. Chief Network & Distribution Officer Harry Hohmeister will assume Beckmann’s duties and responsibilities on an interim basis.
Christoph Beckmann, Chief Marketing & Strategy Officer, has decided to establish and develop his own company. Prior to joining SWISS, Beckmann served for several years as managing partner of a new-media and
e-commerce concern. A doctor in engineering and business administration, he joined SWISS in autumn 2004 as Head of Corporate Development, and was appointed to the Management Board in overall charge of strategy, product and marketing the following April.
“I would like to thank Christoph Beckmann, on behalf of the entire Management Board and our Board of Directors, for the vital contribution he has made to ensuring SWISS’s steady and sustainable development,” says CEO Christoph Franz. “In our corporate rebranding, our new lounges and our soon-to-be-introduced new Business and First Class, we will continue to benefit from his work for some time to come.”
Swiss International Air Lines Ltd.
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