SWISSED

A memorial to Italian "mammas"

SWISSED wants to take the Swiss characteristics of quality and perfection to various European metropolises and show you, with a twinkle, what "Made of Switzerland" means – and why it is always a good idea to fly SWISS.

When it comes to devotion to "mamma", the Italians are in a league of their own. And for good reason: she listens to them, and stands up for her children with every fibre of her being – in short, she is the heart and soul of the family. That is what makes her so special, and what strengthens her relationships with her loved ones, both her sons and her daughters.

As an airline, we connect people and places. In line with "SWISSED", we have decided to use this expertise, and give the Italian "mamma" a very special token of our esteem. As is the unique Swiss way, her loved ones have surprised her with a unique memorial in the finest chocolate …

Share the following video with us, and watch this Swiss-Italian declaration of love to "mamma".

Thank you, "mamma": "SWISSED" by SWISS.