We are refining cultural peculiarities – with a twinkle in our eye

Our initiative "SWISSED" takes the Swiss characteristics of quality and perfection to various European metropolises and shows you, with a twinkle, what "Made of Switzerland" means – and why it is always a good idea to fly SWISS.

Whether delicious chocolate, tasty cheese, precise clockwork or the highest recognised services, we might not have invented many of the world's most famous products and services, but we have refined and improved so many of them that their high quality is very closely associated with our country.

And so we at SWISS have made it our aim to offer our passengers on board an unmistakeably pleasant travel experience. Because it’s the little things that make a big difference.

Our initiative "SWISSED" is our way of taking the quality and the very high claim of "Made of Switzerland" to popular towns all over Europe. By doing so, we want to express our appreciation of the peculiarities and the little differences between the nations that make all the difference, and to give them a very special dedication.

To achieve this, SWISS is refining nationally and internationally known cultural peculiarities in Germany, Austria, the UK and Italy with a twinkle by transforming or finishing individual details with Swiss expertise. This puts the peculiarities of the individual nations in an entirely new light, and does so with extreme charm: "SWISSED" by SWISS.

SWISSED Germany: bagging sun loungers to perfection

SWISSED: Horse-drawn carriage rides with Swiss flair

SWISSED: The perfect ski lift queue in London

SWISSED: A memorial to Italian "mammas"