Every Swiss hockey player dreams of playing abroad. Especially in North America, where the game is truly in a different league. In this moving film, SWISS accompanies our heroes on their journeys – and their journey back home in 2026.
Traveling for the love of the sport
Dreams can take you far, as national sports teams know. As the official partner airline, SWISS flies these national heroes to tournaments and competitions around the world. SWISS is proud to support the Swiss Ice Hockey Federation (SIHF) as a sponsoring partner.
As the tournament’s official partner airline, we give ice hockey fans in Switzerland even more to get excited about. SWISS Ice Scratch is an interactive promotion where fans can win 5 × CHF 1000 flight vouchers in every game the Swiss national team plays.
Playing is easy. Fans use a special web app to select their favorite Swiss player. Then they watch as the player’s every move on the ice – tracked live – scratches off their digital scratch-off ticket in real time. Whoever gets three fully scratched-off SWISS logos wins a CHF 1000 flight voucher – and will soon be flying high, just like Josi, Niederreiter and Hischier in the campaign film.
"I’m still living my childhood dream"
Nino Niederreiter is living his childhood dream – in the NHL and with the Swiss national team. In this interview, the national player talks about his journey to the top, quiet moments above the clouds, and what home means to him. A conversation about passion, pride, and the Swiss cross as a unifying symbol.
