Best of Switzerland: A journey through Switzerland at Zurich Airport

Zurich Airport

From 7 October to 2 November, the Airside Center at Zurich Airport will be all about Switzerland. Combining selected Swiss brands with experiences, music and interactive activities, Best of Switzerland invites travellers to discover the country’s diversity before their departing flights. 

Whether watches, outdoor products or traditional craftsmanship: Best of Switzerland shows just how diverse Switzerland is. Partners GNL Footwear, Mammut, Tissot, Trauffer and Switzerland Tourism will be showcasing their products and stories at the Airside Center.

The various pop-up stores provide insights into Swiss traditions, innovations and craftsmanship. The result is a richly varied tour that guides passengers as they work their way toward the gate.

Discover the best of Switzerland at Zurich Airport: The Mammut pop-up store presents high-performance clothing and equipment for alpine sports and brings the world of the Swiss Alps straight to the airport.
Discover the best of Switzerland at Zurich Airport: The Mammut pop-up store presents high-performance clothing and equipment for alpine sports and brings the world of the Swiss Alps straight to the airport. © Christa Minder

Discover and participate
This event focuses not only on brands but also revolves around a variety of activities. Travellers can test their knowledge of Switzerland with the Swiss Quiz, discover Switzerland with all their senses at the Swiss Sensory Wall or get creative by colouring in a Swiss Mandala. Anybody interested in taking a souvenir photo back home with them will find the perfect backdrop at the fondue photo spot.

The offers are aimed at travellers of all ages and invite them to focus on Switzerland for a few minutes.

Swiss sounds before departure
Typical Swiss sounds will be heard in the Airside Center throughout Best of Switzerland. Yodelling, Swiss accordion and alphorn performances provide insights into the country’s musical traditions and provide some special moments before departure.

Visits to the airport will become a short voyage of discovery through Switzerland.

Traditional Swiss sounds at Zurich Airport: As part of the “Best of Switzerland” programme, alphorn players provide an authentic Swiss experience and bring a slice of Swiss tradition to everyday airport life.
Traditional Swiss sounds at Zurich Airport: As part of the “Best of Switzerland” programme, alphorn players provide an authentic Swiss experience and bring a slice of Swiss tradition to everyday airport life. © Christa Minder

Best of Switzerland
7 October to 2 November 2026
Airside Center, Zurich Airport

 

For more information, please visit:
Best of Switzerland at Zurich Airport

 

Photo credit: Christa Minder.