Fares in Europe
50% more award miles with the 'Flex' fare
The Flex fare is a more attractive way to earn miles more quickly than with all other Economy Class fares. With the Flex fare, customers benefit from 50% more award miles, sit in the preferred zone directly behind Business Class and enjoy full rebooking flexibility. The usual services such as meals and drinks, one item of baggage and seat reservations are already included, of course.
Travel period to 31 December 2017.
A la carte dining
SWISS is expanding its meal selection for SWISS Economy passengers on all SWISS long-haul flights departing from Switzerland. The new meals will not replace, but perfectly complement our existing choice of meals in SWISS Economy. As of September, guests can choose between different meals which can be pre-ordered for a fee up to 24 hours before their flight takes off.
The wide meal selection is tailored to the preferences and wishes of our passengers. Guests can look forward to specialities from Switzerland. With the Traditional Swiss Meal, Swiss Brunch and Swiss Cold Cuts, travellers can enrich their flight experience with a selected culinary indulgence from Switzerland. But that’s not all:The Healthy Choice is the obvious selection for guests wanting a light meal that is rich in flavour. The Gourmet Japanese showcases the best Japanese delicacies and gives travellers an insight into the unique cuisine from the land of the rising sun. For those wishing to have a fine-dining experience, the Gourmet Meal is the way to go. In addition, guests can either purchase a 0.375 litre bottle of Californian Chardonnay or a Sangiovese blend from Tuscany to complement their meal.
The introduction of à la carte dining meals is a response from SWISS to meet requests from our frequent travellers, who have expressed their wishes for a larger meal selection on our long-haul flights. With meals served on porcelain china, nothing can stand in the way of an enjoyable à la carte dining experience – turning flights into a culinary experience.
The menus can only be pre-ordered for flights operated by SWISS carrying a LX flight number. À la carte dining will not be offered on flights to Cairo, Tel Aviv and Shanghai.
SWISS launches new "Made of Switzerland" brand identity
SWISS is launching a totally new brand identity under a new “Made of Switzerland” claim and with a new “The little big differences” creative concept. The actions mark a further step in SWISS’s “Next-Generation Airline of Switzerland” strategy. The new identity features a new design concept which, among other things, focuses on SWISS guests on their travels, and an appealing TV ad (which can be viewed here) that highlights typically Swiss characteristics in a warm and charming way.
The new “Made of Switzerland” claim covers the main features of the SWISS brand: SWISSness, emotionality and a strong customer focus. The new creative concept of “The little big differences”, meanwhile, embraces the many small things that help Switzerland – and thus SWISS – stand out, such as ensuring that customers feel at home throughout their air travel experience, from the welcome aboard to the varied regional cuisine and the popular SWISS chocolates.
With our new brand identity we’re putting the spotlight not only on our typical SWISSness, but also – and above all – on our customers and their wishes and needs,” says SWISS Head of Marketing Bernhard Christen. “And in doing so, we aim to appeal to our customers even more directly and emotionally than we have in the past.”