Focus on Swiss values

SWISS is committed to cultural, entertainment and sporting events organised by the association "Top Events of Switzerland", which reflect Switzerland's cultural and sporting appeal and variety.

The quality seal "Top Event of Switzerland" is only given to Swiss events with international appeal that, thanks to consistent development and innovation, are the best in their categories. The high degree of quality of these events and their attractive hospitality platforms optimally support SWISS's values. SWISS also works closely with selected Swiss image partners and institutions, including Baselworld, the world watch and jewellery show.

SWISS's long-term commitment to these events also raises their profile abroad,and SWISS underscores its mission to link Switzerland with the rest of the world in its role as national airline.

Top Events of Switzerland

  • Ski World Cup Wengen


    The race on the Lauberhorn in the Bernese Oberland is the biggest annual winter sporting event in Switzerland. Every year, the longest descent in the world attracts a TV audience of millions. SWISS is proud to support this event as partner and Official Carrier.

  • Omega European Masters Crans-Montana

    Omega European Masters Crans-Montana

    The international elite plays one of Europe's oldest tournaments in September. SWISS supports the sport with its tailor-made SWISS Golf Traveller club, which offers a great many benefits for travelling golfers, and also through its role as Official Carrier for this tournament.

  • Weltklasse Zurich

    Weltklasse Zurich

    This track-and-field meeting, which takes place in Zurich in late summer, is considered the most renowned event of its kind in the world. Top athletes experience many nail-biting finishes and set new records at the Letzigrund stadium. With SWISS as partner and Official Carrier.

  • Montreux Jazz Festival

    Montreux Jazz Festival

    For two weeks every year this festival attracts more than 250,000 visitors to the banks of Lake Geneva. SWISS offers its services to world-famous musicians as the Official Carrier of this summer event.

  • Festival del film Locarno

    Festival del film Locarno

    For 11 days every August, Locarno becomes the film capital of Europe. New trends and talented film-makers are discovered in its unique atmosphere. SWISS is there too, in its capacity of Official Carrier.

  • Lucerne Festival

    Lucerne Festival

    Three times a year, the world's top orchestras, conductors and soloists meet in Lucerne. For lovers of classical music, this music festival is one of the best-known and most popular in the world. SWISS is delighted to support the LUCERNE FESTIVAL as Official Carrier.

Other commitments

  • SWISS Band

    SWISS Band

    With its broad repertoire, the SWISS Band sets an excellent musical tone and never fails to delight its audiences. In 2012 it received the "Prix Walo" in the category Brass bands.