Kloten’s ice hockey stadium is now the “SWISS Arena”

The home of the Kloten Flyers was formally unveiled in its new guise yesterday.

21 August 2015

The town of Kloten’s ice hockey stadium, home of the Kloten Flyers, now bears its new “SWISS Arena” name. The illuminated name signs – up to 17 metres long – were affixed this week to the building’s north/east and south entrances and its front end. The name change follows a corresponding agreement that was concluded this February between Swiss International Air Lines (SWISS), the EHC Kloten ice hockey club and the town of Kloten, which owns the venue, granting SWISS the stadium’s naming rights for the next six years. The new “SWISS Arena” name was formally adopted on 1 May.

SWISS flight vouchers to win during matches

The team benches, the safety mesh and the Kloten Flyers website, tickets and programmes will all bear the new SWISS Arena logo for the start of the Swiss 2015/16 ice hockey season. The signage both in and outside the stadium will also be changed to reflect the new name by the time the season begins. And to cap off the new SWISS Arena era (and in keeping with the “Kloten Flyers” theme), the stadium’s façade will be adorned with giant pictures of all the types of aircraft in the SWISS fleet by the beginning of next year.

A new pre-match show involving SWISS crews and the Kloten Flyers team has also been devised for the new ice hockey season. And during the intervals a new “Fly SWISS Cam” will entertain the spectators, who will also have the chance to win SWISS flight vouchers.

SWISS has been supporting the Kloten Flyers youth teams for several years now. The company also sponsors various other clubs and associations in local communities. And the new SWISS Arena is a further confirmation of its commitment to the airport region.

Swiss International Air Lines (SWISS) is Switzerland’s national airline, serving 104 destinations in 49 countries from Zurich and Geneva and carrying over 16 million passengers a year with its 94-aircraft fleet. The company’s Swiss WorldCargo division provides a comprehensive range of airport-to-airport airfreight services for high-value and care-intensive consignments to some 130 destinations in over 80 countries. As “The Airline of Switzerland”, SWISS embodies the country’s traditional values, and is committed to delivering the highest product and service quality. With its workforce of some 8,250 personnel, SWISS generated total operating income of CHF 5.2 billion in 2014. SWISS is part of the Lufthansa Group, and is also a member of Star Alliance, the world’s biggest airline network.