Reto Schmid named new Head of Cabin Crew

Zurich Airport, 13 April 2016

Reto Schmid has been appointed Head of Cabin Crew at Swiss International Air Lines (SWISS). He will assume his new duties on 1 July. Schmid succeeds Alexander Arafa, who is moving to become Head of Area & Contribution Management at the company’s Swiss WorldCargo division.

Reto Schmid, who is currently SWISS’s Head of Human Resources, will assume a new function as the company’s Head of Cabin Crew on 1 July. He succeeds Alexander Arafa, who will be moving on the same date to take up new duties as Head of Area & Contribution Management at Swiss WorldCargo, SWISS’s airfreight division.

Reto Schmid, who is 49, is a passionate airline person and a proven professional in the HR field. A graduate in law and a licensed attorney, Schmid has been with SWISS from the outset, and is intimately familiar with every aspect of the company and its history. Having joined the airline as its Secretary General in spring 2002, he took on an expanded brief three years later of Secretary General & General Counsel, in overall charge of Legal Affairs, External Relations and Internal Audit. He assumed his present position of Head of Human Resources, with responsibility for all SWISS personnel affairs, in 2010.

“The appointment of our new Head of Cabin Crew is a very important development,” says SWISS CEO Thomas Klühr. “We are creating 510 new cabin crew positions under our current fleet renewal programme – a major corporate challenge.” The search for Reto Schmid’s successor as Head of Human Resources has already been initiated.

Swiss International Air Lines (SWISS) is Switzerland’s national airline, serving 102 destinations in 46 countries from Zurich and Geneva and carrying more than 16 million passengers a year with its 94-aircraft fleet. The company’s Swiss WorldCargo division provides a comprehensive range of airport-to-airport airfreight services for high-value and care-intensive logistic solutions to around 130 destinations in over 80 countries. As the airline of Switzerland, SWISS embodies the country’s traditional values, and is committed to delivering the highest product and service quality. With its workforce of 8,564 personnel, SWISS generated total operating income of CHF 5 billion in 2015. SWISS is part of the Lufthansa Group, and is also a member of Star Alliance, the world’s biggest airline grouping.