SWISS is Official Airline of the 2017 FIS Alpine World Ski Championships in St. Moritz

10 October 2016

SWISS is further expanding its sports sponsorship and involvement. The carrier has been named Official Airline of next year’s FIS Alpine World Ski Championships.

Swiss International Air Lines (SWISS) has announced that it will be the Official Airline of the 2017 FIS Alpine World Ski Championships, which will be held in St. Moritz, Southeast Switzerland, from 6 to 19 February. The announcement was made at the championships’ kick-off event on Saturday (8 October), which was co-hosted by the event’s organizers and Swiss-Ski, and which included a scenic flight over the championship venue in SWISS’s new Bombardier CS100.

SWISS’s involvement in the event will include prize draws among skiing fans for SWISS flight vouchers and admission tickets. There will also be SWISS crew members on hand at the award ceremonies in the finish area, and further SWISS flying personnel looking after the competitors in the SWISS Athletes’ Lounge. Further off-piste highlights will include spectacular overflights by SWISS aircraft. And SWISS will also be supporting the Youth Camp project of the event’s organizers by flying tomorrow’s ski stars to St. Moritz from all over the world.

“As The Airline of Switzerland, we are extremely pleased to be playing such a major part in our country’s biggest winter sports event,” says Markus Binkert, SWISS’s Chief Commercial Officer. “And through our involvement we’re determined to help take this huge international event to further heights.”

“We’re proud to have, in SWISS, such a reliable partner by our side that is sure to give our fans and our competitors so many unforgettable moments, on the ground and in the air,” adds Hugo Wetzel, the President of FIS Alpine World Ski Championships St. Moritz 2017. “And we’re delighted to see this confirmation once again that winter sports are so close to our national airline’s heart.”

Committed to both Swiss and international sports

SWISS’s involvement with the 2017 FIS Alpine World Ski Championships in St. Moritz supplements the airline’s existing winter sports partnerships with Swiss-Ski and the International Lauberhorn Races in Wengen. SWISS is also a long-standing supporter of further key international sports events in Switzerland such as golf’s Omega European Masters in Crans-Montana and the Weltklasse Zürich athletics meeting. The company is closely involved in Swiss sport at the national level, too, as Official Airline of Swiss Ice Hockey, Swiss Athletics, the Swiss Handball Federation, Swiss Olympic and Swiss Paralympic. And it became Official Airline of the Swiss national soccer team in May of this year.

Swiss International Air Lines (SWISS) is Switzerland’s national airline, serving 102 destinations in 46 countries from Zurich and Geneva and carrying more than 16 million passengers a year with its 94-aircraft fleet. The company’s Swiss WorldCargo division provides a comprehensive range of airport-to-airport airfreight services for high-value and care-intensive consignments to some 130 destinations in over 80 countries. As “The Airline of Switzerland”, SWISS embodies the country’s traditional values, and is committed to delivering the highest product and service quality. With its workforce of 8,564 personnel, SWISS generated total operating income of CHF 5 billion in 2015. SWISS is part of the Lufthansa Group, and is also a member of Star Alliance, the world’s biggest airline grouping.