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SWISS received over 2,000 touching and emotional personal stories from people all over its home country in response to its latest “Seats for Switzerland” campaign to bring loved ones back together. The winners of the 300 tickets on offer have now been selected. And six of the resulting reunions will be documented on film, too.
SWISS’s latest “Seats for Switzerland” campaign prompted people all over the country to tell their personal tales of why they would like to be reunited with family or friends now living far away. The campaign’s organizers have been looking at the more than 2,000 entries which were received – online or “live” from a special mobile studio – over the last few weeks and days. And the judging panel, which consisted of Swiss writer and Fan of SWISS Joël Dicker, SWISS Chief Commercial Officer Markus Binkert and SWISS Maître de Cabine Anja Gilgen, has now selected the lucky winners of the 300 tickets on offer. The winners also include the submitters of the stories voted most popular by over 30,000 members of the Facebook community.
Six moving reunions to be documented on film
“I was delighted to be involved in selecting the winning stories,” says SWISS Chief Commercial Officer Markus Binkert. “But it was far from easy: we had a huge number of really moving accounts.”
“It was wonderful to see how the idea grabbed people all over the country: German-speaking Switzerland, Western Switzerland, the Ticino, the Valais…,” adds writer and fellow judge Joël Dicker. “And we really tried to pick the best stories from all parts of the country, too.”
Six of the resulting reunions will also be documented in films. And the first two of these will be shown from 22 December onwards on seatsforswitzerland.com, online on YouTube, on TV and in selected cinemas. “Seats for Switzerland” is a thank-you from SWISS to the people of Switzerland for their loyalty, confidence and support.