SWISS gives new impetus to its regional fleet

24 March 2003

A team of specialists from all the SWISS Divisions is to devote itself to improving the regional fleet product over the coming months. The areas to be examined under the “Regional Excellence” project include Operations, Engineering and Marketing & Sales.

The SWISS regional fleet has been particularly hard hit by the economic crisis in recent months. The reasons are many and varied. Clear market positioning and an integrated strategy are essential. Technical reliability will also have to be significantly improved.The SWISS executive management has therefore set up a competent team whose mission will be “Regional Excellence”.

Daniel Weder (Vice President Cabin Crews) has been appointed Head of the “Regional Excellence” task force. He will manage the project in close consultation with Bill Meaney (Chief Commercial Officer) and Björn Näf (Executive Vice President Product & Services). The task force will be organised on an interdisciplinary basis and will include representatives from Operations, Crews, Product and Sales & Marketing. The aim is to implement initial measures by early May. The project is limited to six months maximum.

Daniel Weder, who already manages the Cabin Crews unit, will be required to bring his full commitment to bear on leading the “Regional Excellence” Task Force. He will therefore hand over the management of the Iraq Task Force, having successfully set that up over the past few weeks, to Björn Näf, a member of the Executive Management and representative of the Iraq Task Force Steering Board. Björn Näf will take over with immediate effect.