SWISS in Europe: online bookings booming

26 March 2003

SWISS has seen more than 10 000 of its flights booked online since it unveiled its new “SWISS in Europe” product on August 28. The new permanent range of attractively low Business and Economy Class fares on the carrier’s European services is proving extremely popular. Bookings via all sales channels have risen between 20 and 25 per cent since “SWISS in Europe” was launched.

Customers are clearly impressed with SWISS’s latest innovations to its European service product. After some initial difficulties, when the booking system suffered from unexpectedly high demand, the internet distribution channel – which offers the lowest fares available – is attracting more and more customers each day. The record so far was set on Wednesday, September 3, when no fewer than 2 400 bookings were made.
The strong demand for the new low SWISS fares, which are now permanently available, extends to all sales channels: daily booking levels are currently 20 to 25 per cent higher than their prior-week equivalents.
SWISS has been offering flights under the new concept throughout its European network since August 28. Customers are presented with a range of fares depending on booking class and the date and time of travel. Up to 30 seats are available for each flight in the lowest fare category. Passengers can also select their desired comfort level, choosing any combination of Business or Economy Class for their outward and return journey. Economy Class inflight services have been further improved, but will have to be paid for individually from October 1.
As well as profiting from attractively low fares, SWISS passengers continue to enjoy all the advantages offered by a network carrier: coordinated schedules, centrally-located airports, multiple daily frequencies and the numerous membership benefits of the Swiss TravelClub.