Greater choice, more fare transparency on

31 January 2007

Travellers save time and money by booking through SWISS has now broadened its online service. The latest innovations in website booking give passengers a quicker overview of all fares and more options in terms of fare selection.

According to their specific travel requirements, customers can now combine and compare the benefits and services of fares for flights in Swiss Economy, Business or First. In addition, applicable airport fees and surcharges are now included in the price displayed. Another attractive feature from the customer's point of view is the presentation of fares available over a period of several days.

By continuously improving, SWISS accentuates its commitment to quality and transparency on its Internet website, too. In undertaking such innovations, SWISS always takes customer needs into consideration. The success of this approach is self-evident. Thanks to increasing customer acceptance, SWISS succeeded in raising the number of online bookings by 25 per cent from 2005 to 2006.

Alongside traditional distribution partners, is becoming an increasingly important sales channel, one which also gives SWISS access to new target groups. SWISS expects to acquire new customers thanks to the increase in user-friendliness and fare transparency.