SWISS Airbus A340 named “Chur”

20 July 2007

SWISS Airbus A340 HB-JMH was formally named “Chur” today in a ceremony at Zurich Airport. Christian Boner, the mayor of the city in Southeast Switzerland, performed the naming act. Also in attendance were Harry Hohmeister, SWISS Chief Network & Distribution Officer, Peter Laube, Head of Information at Chur Tourism and some 100 guests from Canton Grisons, of which the city is the capital. HB-JMH took off with its new name for the first time today, when it left for Tokyo at 13:00.

SWISS named the fifth aircraft in its fleet after a Swiss city today, in line with its new aircraft naming policy. The city of Chur has been chosen for HB-JMH, one of the airline’s Airbus A340 long-haul jets. “We are immensely proud that the name of our alpine city will be borne on a SWISS aircraft all over the world,” said Christian Boner, the current mayor of Chur. “With its location in the heart of the spectacular Swiss Alps, Chur has a particular appeal to visitors from all over Switzerland and above all from farther afield,” he continued. 70 local schoolchildren travelled to Zurich for the naming ceremony, which they also helped devise.

Harry Hohmeister, SWISS Chief Network & Distribution Officer, was equally enthusiastic: “As the country’s national airline, SWISS links Switzerland with the world,” he explained. “And a close collaboration between SWISS and Switzerland’s tourist, business and political sectors is absolutely essential.” Chur is not only an excellent base for discovering the Grisons Alps; it is also the canton’s key business and commercial hub.

Numerous visitors had travelled to Zurich from Canton Grisons to see SWISS’s Airbus A340 receive its “Chur” name.