Bernd Bauer named new Head of Sales & Marketing Europe

18 April 2008

Bernd Bauer, who is currently Head of Network & Fleet Development, is to assume a new position as Head of Sales & Marketing Europe on June 1. He succeeds Alexander Arafa, who moved to become Head of Cabin Crew on April 14.

Bauer, who is 42 years old and a German national, can draw on many years of experience within the international air transport industry in his new capacity. A graduate in business administration, he has held various functions in sales, marketing and network planning and strategy at Crossair and SWISS since joining the former in 1994.

Among other things, Bauer has been instrumental in developing the present SWISS network and establishing the new hub concept. He has also been a key proponent of harmonising the SWISS aircraft fleet and of ensuring the company’s sustainable further growth in response to market demand.

In his new capacity as Head of Sales & Marketing Europe, Bauer will consolidate and further develop the new European sales organisation that was introduced last year. “I am delighted at this appointment,” says Harry Hohmeister, Chief Network & Distribution Officer at SWISS. “With his extensive experience and expertise, Bernd Bauer is the ideal candidate for this vital function. And I have every confidence that he will continue to cultivate and refine the close sales collaboration that we have embarked on with Lufthansa for the European market.”