Joël Dicker, new ”Ami de SWISS”


Joël Dicker is the new « SWISS friend » in French-speaking Switzerland. Since the tremendous success of his book « The truth about the Harry Quebert affair » in 2012, the talented Geneva author Joël Dicker has not stopped traveling the world. Last year, SWISS, his favorite airline, flew him over thirty times from city to city for the promotion of his book.

SWISS is pleased to announce that the brilliant Geneva novelist Joël Dicker, aged 28, is now an official « SWISS friend ». Already attached to the airline for many years, the author will be flying with SWISS on almost all of his upcoming trips.

SWISS is very honored by the association with Joël Dicker, who has rocketed to success over the last two years. Winner of the Prix Goncourt des lycéens and Grand prix du roman de l'Académie française in 2012, his second novel « The truth about the Harry Quebert Affair » has been an international success with 2 million copies sold in over 45 countries and translated into 38 languages.

SWISS and Joël Dicker share common values: « We have been very touched by Joël Dicker’s personality. He embodies values we cherish: proximity with his readers, a true interest in others, a real taste for travel, discovery and an attachment to the Swiss French region where he was born. Brilliant, positive, curious, humble, he knows how to transmit the passion for both his work and creativity. 2014 is an important year for the young writer, since his novel will be launched in the United States, and we are proud to accompany him during his various travels », confides Lorenzo Stoll, SWISS General Manager for French-speaking Switzerland.

As for Joël Dicker, he is enthusiastic about the partnership with SWISS: «I like to fly with SWISS, where I can find true Swiss values such as quality and reliability, which please me. During my promotional travels for the foreign-language versions of «The truth about the Harry Quebert Affair», I always feel something familiar when I enter a SWISS embassy and SWISS aircraft: to be at home, far away from home. A highly exciting adventure now starts for me. I am honored and proud to associate my image with the one of SWISS. I am Swiss, I fly with SWISS. »

Joël Dicker and Bastian Baker are from now on the « SWISS friends » in French-speaking Switzerland and we look forward to bring them together shortly during several SWISS events.

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