Kloten ice hockey stadium to be renamed “SWISS Arena”

SWISS is to give its name to the stadium of the Kloten Flyers, the ice hockey club based in the town of Kloten next to Zurich Airport. From next season onwards, the stadium will be known as the “SWISS Arena”. A corresponding agreement has been concluded with the Kloten town authorities and EHC Kloten Sport AG, the owners of the club. The sponsorship further underpins SWISS’s involvement in and support of the Zurich Airport region.

Swiss International Air Lines (SWISS) has concluded a trilateral agreement with the town of Kloten and the Kloten Flyers ice hockey club over the naming rights for the club’s stadium. “I am delighted,” says René Huber, the Mayor of Kloten. “As one of our region’s biggest employers, SWISS is an ideal name sponsor for our stadium.”Club President Philippe Gaydoul is equally pleased. “What could be more appropriate,” he enthuses, “than for the Kloten Flyers to play in an arena that bears the name of our country’s airline?”

Community involvement underlined

SWISS is already a partner of the Kloten Flyers, having been sponsoring the club’s youth teams for a number of years. The airline supports the community around its Zurich Airport hub in many other ways, too, including sponsoring local clubs and associations and arranging vacations for local children under the Pro Juventute banner. “So with the new SWISS Arena we’re showing a further clear commitment to the Zurich Airport region,” confirms SWISS CEO Harry Hohmeister.

The stadium, which is owned by the town of Kloten, will be formally renamed the “SWISS Arena” on 1 May. The naming arrangement has been concluded for a six-year period. The new signage will be applied to the stadium and its access routes in good time for the start of the 2015/16 ice hockey season.

Swiss International Air Lines (SWISS) is Switzerland’s national airline, serving over 100 destinations in 43 countries from Zurich and Geneva and carrying some 16.5 million passengers a year with its 91-aircraft fleet. The company’s Swiss WorldCargo division provides a comprehensive range of airport-to-airport airfreight services for high-value and care-intensive consignments to some 130 destinations in over 80 countries. As “The Airline of Switzerland”, SWISS embodies the country’s traditional values, and is committed to delivering the highest product and service quality. With its workforce of over 9,000 personnel, SWISS generated total operating income of some CHF 5 billion in 2016. SWISS is part of the Lufthansa Group, and is also a member of Star Alliance, the world’s biggest airline grouping.