Just golfers, fat cars and sun-seeking senior citizens? Maybe that’s how it used to be. Our SWISS Magazine editors discovered an inspiring city with suprising facets.

Text: Roberta Fischli, Photos: Philip Schaub

With the Art Basel fair, it’s not only new money that’s come to Miami: It’s a whole fresh new wind. No wonder more and more creatives are trading the big-city bustle for the tropical climate, the lush vegetation and the pristine beaches and are transforming former concrete wastes into buzzing hot spots with their innovative culinary projects.

Let's go out! Discover Miami's best restaurants, cafés & bars...

An avant-garde Concept store in a multi-storey car park? Why not! A former pharmacy
Student whose home-made breads are the talk of the city? That’s right! A hotelier who wants to build a whole neighbourhood in Miami Beach? You got it! And that’s justthe start.

Serious-money investors are helping this city by the ocean to grow and grow; and reputed architects are making sure it looks great, too. At the same time, theLatin influence gives the whole place culinary variety, great coffee and a truly laid-backfeel. Yes, the golfers and the retirees are still there. But they’re no longer alone.¡Bienvenido a Miami!

The Art Deco District in South Beach – perfect for exploring on foot or by bike.

Special Places to be & people to meet