Just golfers, fat cars and sun-seeking senior citizens? Maybe that’s how it used to be. Our SWISS Magazine editors discovered an inspiring city with suprising facets.
Text: Roberta Fischli, Photos: Philip Schaub
With the Art Basel fair, it’s not only new money that’s come to Miami: It’s a whole fresh new wind. No wonder more and more creatives are trading the big-city bustle for the tropical climate, the lush vegetation and the pristine beaches and are transforming former concrete wastes into buzzing hot spots with their innovative culinary projects.
An avant-garde Concept store in a multi-storey car park? Why not! A former pharmacy
Student whose home-made breads are the talk of the city? That’s right! A hotelier who wants to build a whole neighbourhood in Miami Beach? You got it! And that’s justthe start.
Serious-money investors are helping this city by the ocean to grow and grow; and reputed architects are making sure it looks great, too. At the same time, theLatin influence gives the whole place culinary variety, great coffee and a truly laid-backfeel. Yes, the golfers and the retirees are still there. But they’re no longer alone.¡Bienvenido a Miami!