Nobody knows the SWISS destinations better than our staff. A restaurant that is not listed in every travel guide, an original bar, a charming café, or great tours with spectacular lookout points. Let our travel professionals inspire you with their tips.


The Ferris wheel «London Eye» is for most tourists high on the to-do list. But there is a cheaper and much more romantic alternative: the Monument. The 61-meter high memorial pillar reminiscent of the great fire that devastated almost the whole of London in 1666. It was built in 1677 and has since been regarded as the highest free-standing stone column in the world. The «monument» has a viewing platform from where you can enjoy a magnificent view over the whole of London. But beware: the prospect has to be earned – the memorial column does not have a lift. For this, the entrance fee is only 3 pounds.

(Flight Attendant)
  1. The Monument 
  2. Intersection Monument Street und Fish Street Hill 
  3. Tube (District und Circle line) until station «Monument» 
Sören Linau

In London I recommend the Asian restaurant Benihana – an absolute insider tip for the city on the Thames. Some really top-class show cooking is done here! The food is fantastic and the chefs are very chatty. Eating here isn't cheap, but it really is worth it. As far as I'm concerned it's London's best restaurant. It's best to book a table in advance.

(Manager Enterprise Application Integration Spec.)
  1. Restaurant Benihana 
  2. 37 Sackville Street 
  3. London W1S3DQ 
  4. +44 (0)20 7494 2525 
Cecile Beckerman

I can only recommend the three-storey «Anthropologie» store. It's a unique world of great fashions, accessories and home utensils. For me it's an absolute must whenever I visit London.

(Indoor Sales)
  1. Store Anthropologie 
  2. 131-141 Kings Road 
  3. London SW3 4PW 
  4. +44 (0)20 7349 3110 
Claudio Huembeli

Wines and spirits – and a treat for the eyes! Gerry’s has probably the widest selection of spirits and liqueurs in the United Kingdom. However, the shop's attractions aren’t just the delightful staff and the wide selection; it also has visual appeal! Every single bottle bears a handwritten label with details of the origin and information on the contents. Thanks to the perfect location – right at the heart of pulsating Soho – customers will never have more than a few steps to walk to one of London’s famous pubs before or after shopping at Gerry’s Wine & Spirits.

(Maître de Cabine)
  1. Gerry’s Wines & Spirits 
  2. 74 Old Compton Street, Soho 
  3. London, City of Westminster W1D 4UW