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São Paulo

Do you want to visit impressive attractions? You’re looking for the most famous shopping miles or enchanting boutiques for the perfect shopping trip? Or you’re interested in fascinating buildings of art and culture? We’ve compiled a selection for you.

  • Street Fair Liberdade

    Popular street fair
    São Paulo's most popular street fair. Every Sunday visitors have the opportunity to browse through 250 stands offering everything from shoes to goldfish. It's best to ask the taxi driver to let you out at the marketplace in Liberdade. You could also take the underground train to the Liberdade stop. This will take you to the middle of this Japanese market and weekly festival.
    Rua Espirito Santo
    São Paulo, 01526-020
  • Parque do Ibirapuera

    Culture and chilling
    Ibirapuera Park, or the Parque do Ibirapuera as its called locally, is the place where São Paolo's residents come for recreation, similar to Central Park in New York. It's both a city park and the cultural centre of the city. The park is nearly two square kilometres in size and attracts about 300,000 visitors each week, most of them at weekends. The park houses five museums, a public auditorium and a planetarium.
    Av. Pedro Álvares Cabral – Moema
    São Paulo, 04094-050
  • Shopping Iguatemi

    Most popular mall
    In Rio they joke that malls are the beaches of the Paulistanos. They are in fact a popular meeting place for locals. Though countless shopping centres have cropped up, the oldest is still the most popular, the Iguatemi, which opened back in 1966. This place has something for every budget; pricey designer boutiques stand alongside more affordable mega-stores.
    Avenida Brigadeiro Faria Lima, 2232
    São Paulo, 01489-900
    +55 11 3816 6116
  • Associação Ponto Solidário

    Arts and gifts
    Need souvenirs? How about original Native American crafts like sculptures, carvings, jewellery or hand-tatted lace? This shop sells folk art and gifts crafted by indigenous tribes and communes. Each item has a small tag showing the name of the artist and the details of the project. Next to this non-profit store is a little museum dedicated to the Xingu Indians that is worth a short visit.
    Rua José Maria Lisboa, 838
    São Paulo, 01423-001
    +55 11 5522 4440
  • VR Menswear

    Fashion for men
    The fashion-conscious man of today will find everything here, from pants to shoes. Known for the quality of their clothes and the affordable prices, VR is THE brand in Brazil. VR Menswear is located on the finest street in São Paulo. The salespeople look like models – and some of them actually are.
    Oscar Freire, 697
    São Paulo, 01426-001
    +55 11 3081 2919
  • Fabrizio Giannone

    Wonderful jewellery
    Brazil is known for the diversity and quality of its gems and precious stones. This is precisely what drew the Italian Fabrizio Giannone to Brazil back in the 1990s. The designer dedicated himself to creating contemporary jewellery and has conquered the Brazilian and international market. You can also get colourful handbags, shoes and belts with Brazilian gems set by him in his thoroughly creative genius.
    Rua Oscar Freire, 1149
    São Paulo, 01426-001
    +55 11 3062 4131
  • Havaianas

    THE flip-flops
    What is extremely modern, only weighs a few grams, takes up almost no space in your luggage and is worn by everyone? The answer is havaianas, flip-flops made in Brazil. This trendy mega-store carries every size, even for babies. The price range goes from about CHF 6 to CHF 180 (for those who love Swarovski crystals). Individualists can have their own personalised model made on site.
    Rua Oscar Freire, 1116
    São Paulo, 01426-000
    +55 11 3079 3415
  • Museu Afro Brasil de São Paulo

    Africa meets Brasil
    There's no overlooking the African influence on Brazilian culture and identity. The museum shows African masks and artifacts as well as drawings and shackles from the Colonial era. The genius of the founder and manager can be seen in the impressive presentation of the items on exhibit and the in-depth research he has conducted as an homage to his people.
    Avenida Pedro Álvares Cabral
    Parque Ibirapuera
    São Paulo, 04094-050
    +55 11 3320 8900