Swiss International Air Lines Ltd joined hands with acclaimed fashion designer Narendra Kumar in India. The partners’ intention is to foster each other’s brand recognition and values as well as derive benefits for their respective customers.
No formulation for the motivation of Kumar joining forces with SWISS is better expressed than by quoting his own words: “Swiss International Air Lines with its inherent emphasis of Swiss traditional values combined with a modern vision is in perfect synergy with my personal ideology, which is to bring the same values through a contemporary international look and sharp cutting with bespoke finishing. The emphasis on precision, exacting standards, impeccable services is the direction for the new customer who is spoilt for choice and has access to the world but understands the value of meticulous standards”, says Narendra Kumar.
The SWISS - Narendra Kumar limited edition art calendar is a magnificent creative collaboration that is surely a collector’s item. This calendar starting on 1st August coincides with the national day of Switzerland.
2014: Being deeply rooted to the country’s traditional values and culture, the theme of "Swiss Hospitality" was a perfect match to this year’s calendar.SWISS is known for its personalized services and remarkable hospitality, in the air and on ground as well and who could better reflect the ethos of this year's theme other than our own cabin crew members who modelled for this year's calendar. A breath-taking shoot once again conducted by ace photographer Prasad Naik, with an exquisite couture collection by Narendra Kumar against the magnificent settings of Lucerne and Hotel PALACE LUZERN.
2013: This year's calendar theme draws its inspiration from “La Dolce Vita” – the sweet life as lived by the Swiss in the Italian-speaking part of Switzerland. With fantastic images that tell the story of fashion and lifestyle that is at once both, luxurious and elegant, similar to "the good life" that SWISS offers from the moment you step on-board. A winning shoot once again from ace photographer Prasad Naik. The inspired and exquisite couture collections from Narendra Kumar modelled by gorgeous actress Sonal Chauhan against the magnificent settings of the city of Lugano and Villa Principe Leopoldo Hotel & Spa make the 5th edition of the calendar one of the most elegant offerings created by SWISS and Narendra Kumar.
2012: “Time Travel” was the theme chosen for the 4th edition of the calendar from SWISS, with images that tell the story of fashion and travel from the past decades, recreating techniques and atmosphere of days gone by, at the same time show-casing the present and venturing into the future, perfectly portraying the forward thinking of SWISS. SWISS took fashion to “New Heights” with Jungfrau Railways playing special host to the blockbuster calendar who also celebrate their 100 years of existence.
2011: The new SWISS Calendar 2011-2012, focuses on the vibrant and inspiring city of Zurich, which serves as hub and home to SWISS. Masterfully shot, the photographs fuse contemporary Indian fashion design with Swiss heritage & modern day living, creating an aura of timeless elegance and a longing for travel.
2010: The superb First Class was the theme chosen for the year’s calendar. A classy setting of Switzerland’s finest heritage hotel “The Beau Rivage Palace Lausanne”, chic couture, beautiful models and elegant décor blend into a seamless world of luxury- the very essence of SWISS First!
2009: Under the thematic of “floatation”, the calendar depicted women floating in the air, carefree and peaceful in a world full of colours and styles. The images reflected the experience of flying with SWISS. Each month, the models are dressed in a different couture outfit, all creations of Narendra Kumar specially designed for the occasion.