What is now an established Swiss chocolatier began in 1972 in a modest shed in Zug. That’s where master confectioner Charles Aeschbach founded his own company with a simple ambition: to create fine, handcrafted chocolate specialties of the highest quality for bakeries, pastry shops, and confectioners. Big marketing plans were never his focus. What truly mattered to him was the craft itself – the art of making exceptional chocolate, by hand and with heart.

That same passion remains at the core of Aeschbach Chocolatier today. What started as a small family business has grown into a modern chocolate manufacturer with around 100 employees. Yet its guiding values remain unchanged: highest quality, genuine craftsmanship, and a strong sense of togetherness.

Over the course of nearly six decades, Aeschbach Chocolatier has marked many milestones. In 1978 the first boutique in Zug was opened, in 1984, the company began working with Heimatschutz and Pro Natura to produce the beloved “Schoggitaler”, still enjoyed by young and old alike. And in 1991, the team created what would become Aeschbach Chocolatier’s most iconic creation: the “Chriesiblüete”. The idea was to capture the essence of the region’s famous cherry cake (“Zuger Kirschtorte”) in a single praline: a crisp hazelnut base, kirsch-soaked sponge, silky truffle filling, and the finest couverture chocolate.

A new chapter began in 2012, when Aeschbach Chocolatier moved into the ChocoDromo in Root. Inside its ChocoWelt, visitors can watch chocolatiers at work, craft their own chocolate bars, and taste freshly made creations. It’s a place where chocolate craftsmanship becomes an experience – authentic, tangible, and full of passion.

Aeschbach Chocolatier stands for something rare in today’s world – the perfect balance between tradition and innovation. Many of the company’s recipes date back to Charles Aeschbach himself, yet the brand continues to evolve through new technologies and fresh ideas. Chocolate mixtures are still cooked in large copper kettles, just as they were decades ago, while innovative packaging and digital processes are being developed in parallel. It’s a story of craftsmanship that isn’t just preserved – it’s carried forward.

“This balance isn’t difficult for us,” says Head of Sales Markus Lusser. “We’re proud of our roots and our craft, but we also want to explore new paths. It’s about combining technology and tradition in a way that creates timeless moments of enjoyment.”

That mindset runs through everything Aeschbach Chocolatier does. The move to Root wasn’t just an investment – it was a statement of confidence in the future. The ChocoWelt embodies that philosophy perfectly: a place where past and present, craftsmanship and innovation, tradition and experience come together.

The collaboration with SWISS is much more than a business partnership – it’s something the entire team holds close to heart. “Our employees are proud to know that their craftsmanship now travels around the world with SWISS,” says Head of Sales Markus Lusser. “It’s a way of thanking everyone who pours passion into their work each day – and a reminder that Swiss craftsmanship continues to be appreciated everywhere.”

On long-haul flights in SWISS Premium Economy and SWISS Business, guests can enjoy a rotating selection of four pralines at a time – chosen from a range of ten flavors that change with the seasons. Whether dark, milk, or white chocolate, there’s something for every palate. Great care goes into balancing the flavors to ensure each guest finds their own perfect moment of indulgence.

For Aeschbach Chocolatier, however, true enjoyment goes far beyond taste. Behind every praline lies a person, a gesture, a piece of history. Each bite brings together texture, aroma, and emotion – the taste of craftsmanship, care, and love for detail. That’s what Aeschbach Chocolatier wants people to experience when tasting their creations – whether on board SWISS, at the ChocoDromo in Root, or in boutique stores across Switzerland. Because for Aeschbach Chocolatier, chocolate is more than a product – it’s culture, passion, and a little piece of Switzerland.