Whether watches, outdoor products or traditional craftsmanship: Best of Switzerland shows just how diverse Switzerland is. Partners GNL Footwear, Mammut, Tissot, Trauffer and Switzerland Tourism will be showcasing their products and stories at the Airside Center.
The various pop-up stores provide insights into Swiss traditions, innovations and craftsmanship. The result is a richly varied tour that guides passengers as they work their way toward the gate.
Discover and participate
This event focuses not only on brands but also revolves around a variety of activities. Travellers can test their knowledge of Switzerland with the Swiss Quiz, discover Switzerland with all their senses at the Swiss Sensory Wall or get creative by colouring in a Swiss Mandala. Anybody interested in taking a souvenir photo back home with them will find the perfect backdrop at the fondue photo spot.
The offers are aimed at travellers of all ages and invite them to focus on Switzerland for a few minutes.
Swiss sounds before departure
Typical Swiss sounds will be heard in the Airside Center throughout Best of Switzerland. Yodelling, Swiss accordion and alphorn performances provide insights into the country’s musical traditions and provide some special moments before departure.
Visits to the airport will become a short voyage of discovery through Switzerland.
Best of Switzerland
7 October to 2 November 2026
Airside Center, Zurich Airport
For more information, please visit:
Best of Switzerland at Zurich Airport
Photo credit: Christa Minder.