The journey begins above the clouds
For many guests, Switzerland begins on a SWISS flight: the first welcome, the first impression, the first step of a journey defined by consideration. A little care goes a long way – for visitors and for those who call this place home. That is the simple idea behind Travel with care: an invitation to explore Switzerland thoughtfully, with respect for people, places and nature.
Together, we create journeys everyone can enjoy
Responsible travel starts with small, thoughtful actions. Keeping shared spaces clean, stowing luggage properly, being mindful of fellow travellers, waiting your turn and respecting private property all contribute to a more pleasant journey for everyone.
Protect Switzerland's nature
Switzerland’s landscapes are precious. Staying on marked trails, disposing of waste properly, respecting wildlife and being prepared outdoors help protect nature for future generations. Travelling responsibly means enjoying these places while helping to preserve them.
Respect local life
Switzerland is shaped not only by its landscapes, but by the people who live here. A warm greeting, asking before taking photos, being considerate in quiet places and showing genuine curiosity for local culture, food and traditions can turn a visit into a real encounter.
Choosing local businesses, regional products and sustainable experiences helps ensure that travel leaves something meaningful behind – not only memories for guests, but value for the people and places that make Switzerland so special.
Learn more about traveling with care in Switzerland:
myswitzerland.com/travelwithcare
