A spectacular start

SWISS created the first symbol of greater attentiveness in London

SWISS created the first symbol of greater attentiveness in London.

When 26 November 2014 finally arrived, a rather special light dawned in pre-Christmas London. To mark the start of the movement initiated by SWISS to promote greater interpersonal attentiveness, artist Gerry Hofstetter lit up the Greenwich Royal Observatory in London, with the twinkling skyline of the British capital as its backdrop.

Visitors to Greenwich Park and passers-by throughout the borough were utterly amazed to see the monumental Royal Observatory gleaming in the light of countless pairs of eyes arranged either individually, or in vast numbers. The spectacular light show was immediately recognisable, even from a distance. The eyes symbolically represent eye contact between individuals and should encourage us all to be more attentive in our dealings with one another. SWISS cabin crew were the model for the eyes – making a personal contribution to the creation of the first symbol of greater attentiveness between individuals. You too can join in and upload your eyes.

The Royal Observatory in London is not just a UNESCO World Heritage Site, it is directly related to the historic Prime Meridian that runs through Greenwich. The perfect starting point for the movement initiated by SWISS to promote greater attentiveness! SWISS wanted to start the whole thing off in London, as a way of saying thank you to the British for their part in inventing winter sports in St Moritz in Switzerland, 150 years ago.

More symbols of greater attentiveness will be created in the coming weeks in Hamburg, Vienna, Paris, Barcelona and Milan.