Final in Milan

SWISS created its last symbol for more attentiveness

Europe-wide movement for greater consideration in our dealings with each other.

The cultural project instigated by SWISS at its final station : on 17 March 2015, Gerry Hofstetter illuminated the Museo Nazionale della Scienza e della Tecnologia "Leonardo da Vinci" in Milan, and in doing so created another symbol for interpersonal attentiveness. Highly appropriate: with da Vinci’s contributions to the history of flying, the museum was the perfect setting for the end of the tour of this light art series.

Museo Nazionale della Scienza e della Tecnologia

As with the earlier installations, the fascinating work of art was based around pairs of eyes belonging to SWISS flight attendants, sometimes just individually and sometimes in a large quantity. They symbolise the eye contact between people, and are intended to encourage us to show greater attentiveness in our dealing with our loved ones. And with success: numerous passers-by stopped outside the Milan museum to admire the light installation, and to contemplate for a moment the inner value of attentiveness.

The six local installations will be followed later this year by the big closing installation. The focus this time is on pairs of eyes submitted from all across Europe. Together with SWISS they set the symbol for greater attentiveness.