Working with the renowned artist Gerry Hofstetter, SWISS lit a symbol for more considerations between people – and staged spectacular light installations across Europe.
We all know the feeling: In our fast-moving, ever more automated world, interpersonal attentiveness is increasingly falling by the wayside. That bothers us here at SWISS. Because as far as we are concerned, attentiveness towards our passengers and other people is possibly one of the most important things. Our crews want every SWISS passenger to have the most enjoyable experience possible when they travel. Therefore, we decided to set a public symbol for more attentiveness between people, so we collaborated with the artist Gerry Hofstetter to stage spectacular light installations in various European metropolises. For the final installation, SWISS is now coming back – to Switzerland – and bringing the series of light art to a spectacular end.
Fairmont Hotel Vier Jahreszeiten
Vienna State Opera
Cité internationale universitaire
Museo Nazionale della Scienza e della Tecnologia