Marketing – "The people behind SWISS"

This team plans and organises the positioning of the SWISS brand. This takes the form of advertising and image campaigns or online activities at home and abroad.

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Brand Management
Brand & Communication Development

What I particularly like about my job is the diversity and interaction with the disciplines in the various departments. This ranges from the creation of the SWISS picture world, the shoots for which I plan and carry out with a photographer and a production company in order to present our countless products and services appropriately. For instance, I work closely with the Ground Services department on the constant further development of our lounge architecture.

I am also responsible for designing all inflight products. I work with our brand agency to develop the gifts that we present to our customers on special occasions. And finally, I am also responsible for taking the SWISS brand out into the world, because I am also responsible for the standardised visual appearance of our aircraft painting.

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Brand Communications
Brand & Communication Development

I doubt there is a department left at SWISS for which I haven't produced print materials, from a pocket guide to explain our new fare concept to the concept of a lavishly finished HON brochure that our Core Customer department sends to our best customers. I start by working with the client to develop a briefing, and then coordinate the task with the agencies for layout, translation and printing.

What I particularly like about this task is that I can be creative. Often I don't know at the beginning where the journey is headed. But then, when I have the finished product in my hands and everyone loves it – well, it's an amazing feeling!

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Manager Social Media & Dialog Marketing
Social Media & Dialog Marketing

Is Twitter more exciting than Facebook? Do we need a Snapchat account? Who are the main Instagram influencers? What are the latest newsletter trends? How quickly do you have to respond to a tweet? These are only some of the questions I address every day. Together with my team, I address the challenges and innovations from the world of digital communication, and constantly seek out the latest trends. In order to find out what appeals to our audience, we are constantly in close digital contact with our customers.

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Head of Marketing Communication Campaigns
Marketing Communication Campaigns

My job calls for plenty of creativity as well as corporate thinking and personnel management. Together with my team of six communications specialists, I create the global communication strategy for SWISS. We work together with our media and creative agencies to develop national and international communications campaigns. Good and regular exchanges with each other are extremely important to us. When I take on new members of staff, I make absolutely sure that they have the right team spirit as well as the professional skills.


  • Flying


    As the airline of Switzerland, we connect Zurich and Geneva with Europe and the world. Come with us on a virtual journey and find out more about the fascinating world of flying with SWISS.

  • People


    Our staff are the face of SWISS. They work extremely hard every day to offer passengers an unbeatable travel experience – on the ground and in the air. Meet the people who help SWISS to reach new heights day after day.

  • Swissness


    Between traditional and modern: as the airline of Switzerland, it is important to us to show our guests the multifaceted variety of Switzerland. Traditional Swiss hospitality is as much a part of this as our collaborations with top chefs, who transform top-quality products from their regions into innovative dishes.

  • Premium


    The advantages of travelling in SWISS First or SWISS Business can be enjoyed well before take off. Elegant SWISS Lounges are perfect for spending some time in, and hint at what awaits guests on board: unbeatable comfort combined with award-winning culinary delights and a standard of service that leaves nothing to be desired.

  • Ground


    SWISS applies the same priority to its technical maintenance and logistics as it does to guests: quality first. We work hard on the ground to ensure the SWISS fleet is always at peak performance and that the goods entrusted to us arrive safely.

  • Commitment


    Creating memorable moments and being aware of our social responsibility: as the official airline partner, we are committed to the fields of culture, sports and social activities, both here in Switzerland and abroad.