Zug is known far beyond the region for its cherries. And since 12 September 2026, the city’s name has been traveling the world, too, aboard a SWISS Airbus A350, registered as HB-IFC. Reason enough to take a closer look at the city behind the name. From Zugerberg to Lake Zug, there is plenty to discover.

#1 Up to Zugerberg
Just a short trip from the city center, the journey already starts heading upward. From the Schönegg valley station, the funicular takes passengers up Zugerberg in around eight minutes. Once at the top, sweeping views open up across Lake Zug and the surrounding landscape.

Zug’s local mountain can be explored at any time of year and at whatever pace suits you. Families can follow the clues along the Zugiblubbi adventure trail, while a variety of hiking trails invite visitors to set out on a longer walk. And for those who prefer to see Zug from a bird’s-eye view, a paragliding flight will take you even higher.

#2 From the mountain to the Old Town
Back down by the lake, Zug’s Old Town is only a short distance away. Among its historic buildings and narrow streets, one landmark stands out: the 41.5-meter-high Zytturm. Once a gateway and watchtower, today it is one of the city’s best-known historic landmarks.

Its façade is worth a closer look. Beneath the large clock face is an astronomical clock whose four hands indicate, among other things, the day of the week, month and phase of the moon. Inside, the tower tells another story. The so-called Timpis, small prison cells, once held people who had broken the city’s rules.

#3 Four seasons on the plate
Just a few steps from the Zytturm, Restaurant Aklin has a long history of its own. Since 1787, it has been part of Zug’s culinary scene. Today, its three dining rooms, Aklin, Erker and Zunft, welcome everyone from regulars and business guests to intimate gatherings and larger groups.

Here, the seasons set the pace. The kitchen works with regional produce, fish from Lake Zug and carefully selected ingredients that give its vegetarian dishes a character of their own. It’s an ideal way to turn a stroll through Zug into a culinary journey as well.

#4 Coffee with a kick to finish
What do Charlie Chaplin, Winston Churchill and Audrey Hepburn have in common? They all developed a taste for a specialty that has become inseparable from Zug: the Zuger Kirschtorte.

Its distinctive layers combine Japonais meringue, kirsch buttercream and sponge cake soaked in kirsch, topped with a delicate dusting of powdered sugar. Since 2015, Zuger Kirschtorte has held Protected Geographical Indication (PGI) status. Among other requirements, this means it must be produced in the Canton of Zug and contain AOP-certified kirsch from the Zug-Rigi region.

Those who stop by Treichler to try a slice can combine their tour of Zug with another of the house’s passions: coffee. A fitting final stop before heading home after a day between mountain and lake.