The new SWISS Patio at the Montreux Jazz Festival

The Montreux Jazz Festival is as rich in history as it is in entertainment: Founded in 1967 on the shores of Lake Geneva, it has welcomed musical icons like Miles Davis, Aretha Franklin, and David Bowie – turning the lakeside town into a global stage for jazz, soul, rock, and beyond. Today, that spirit of excellence lives not only through performances, but also through the experiences built around them.

 

SWISS is the official airline partner of the Montreux Jazz Festival. With the brand-new space – the SWISS Patio – guests have a place to relax and enjoy a refreshing drink right at the foot of the Mona hotel. 

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The view from the Montreux Jazz Festival.

SWISS Senses at the heart
This year, the SWISS Patio adds a new dimension to the festival’s atmosphere – a serene hideaway where guests can unwind, recharge, and enjoy the SWISS Senses experience. All visitors of the festival are welcomed, those who know SWISS and the ones that want to experience it for the first time. The space is designed to awaken the senses and reflect the very best of Swiss hospitality: calm, comfort, and a touch of elegance.

Entering the SWISS Patio, guests are welcomed by Cabin Crew Members with a cooling towel – perfect on a hot summer day. At the bar awaits a variety of drinks, including our new signature cocktail SWISS Alpine Essence – a light and floral take on the White Negroni. Along with the new SWISS Senses long-haul experience comes also a new boarding and deboarding music. While enjoying the refreshing signature cocktail, guests can immerse themselves in this new musical ambience. By putting on the provided headphone, that can be found in one of the comfortable chairs, guests can dive into the music and truly feel on board, right by the lake in Montreux.

With the new long-haul experience comes our new signature scent. Guests can experience the Alpine Valley collaboration between SWISS and Soeder first hand at the SWISS Patio – where the fragrance is elegantly presented throughout the patio seating.

For a special twist guests can play at the vending machine and win unique prices. Among other things, they could win a SWISS First tote bag, SWISS First socks, the Alpine Valley face cream and spray or a flight voucher for flights departing from Geneva airport.

SWISS and the Montreux Jazz Festival
The long-lasting partnership between the Montreux Jazz Festival and SWISS has come to a new highlight with this year’s SWISS Patio. Together they strive to offer their visitors an exceptional welcome and a truly unique experience, be it above the clouds or in the finest concert seats. To describe it in David Bowie’s words: “Tomorrow belongs to those who can hear it coming.”

Text: Julián Jordi García

Pictures: Bohdan Barabash

Published: 18 July 2025