SWISS Business – more comfort and enjoyment

The journey begins with a Swiss Apéro, featuring a choice of classic nuts or a fresh treat like olives. It is served with traditional aperitif beverages and our signature cocktail, SWISS Alpine Essence, a creation that combines dry white vermouth with floral elderflower, mint, white cacao, as well as citrus and herbal notes. The recipe was created in collaboration with the renowned IGNIV Bar by Andreas Caminada and top bartender Sarah Madritsch.

After take-off, a restaurant-style table setting sets the stage for the first meal service, enhanced with an additional soup course, a fine cheese selection, and two tempting dessert options. To round off the experience, enjoy handcrafted pralines from Aeschbach Chocolatier – a taste of Swiss tradition perfected over more than 50 years.

For restful sleep on overnight flights of more than ten hours, new comfort items are available, including a sleeping shirt designed by Swiss fashion brand Muntagnard and an additional seat topper. Coordinated bedding with a lightweight duvet-style blanket and a large cotton pillow further enhances onboard relaxation.

The amenity kit, designed in collaboration with Swiss eyewear brand VIU, combines modern design with functionality and will be introduced in October. Available in rotating designs and colors, it includes a dental set, socks, and earplugs, while additional items such as eye mask or lip balm can be requested from the crew. In November, a special SWISS Kids amenity kit will be introduced for our youngest travelers.

SWISS First – exclusivity in every detail

In SWISS First, the journey begins even before take-off with Apéro flûtes from Confiserie Sprüngli and a welcome drink. After take-off, we serve an amuse-bouche trilogy of meat, fish, and vegetarian creations on newly designed china tableware with black and white elements. As first course, a generous selection of cold delicacies – including Balik salmon, seafood, and vegetarian specialties – is presented directly from the trolley. A seasonal sorbet is served after the first course as a palate cleanser. This is followed by a curated cheese selection of five varieties, paired with bread and fine spreads. For a sweet finale, select pralines and confiserie creations from Sprüngli, including our new signature SWISS praline. On long daytime flights, an additional highlight is the elegant afternoon tea: a refined pairing of two savory sandwiches and two delicate sweet creations, served with a selection of fine teas.

For moments of relaxation, SWISS First offers premium bedding and pyjamas by Zimmerli of Switzerland complete with a matching tote bag. The Zimmerli x SWISS amenity kit combines timeless Swiss craftsmanship with exclusive Sisley skincare products. Additional Swiss brand items such as Rohner and VIU are offered through a pass-around service by our Cabin Crew.

Whether you are traveling in SWISS Business or SWISS First, you will benefit from numerous new features that make your onboard experience even more special. These include our signature scent Alpine Valley – developed with Zurich-based natural cosmetics brand Soeder – which captures the beauty of Swiss nature with its refreshing notes. Available as hand soap, lotion, facial spray, and on hot towels. In SWISS First it is also offered as a pillow spray for a sense of well-being.

For indulgent moments in between, you can enjoy an expanded selection of snacks, fruit, ice cream, and beverages – served by the cabin crew or available at the SWISS Kiosk, depending on the flight. And with new, high-quality noise-cancelling headphones, your onboard entertainment experience becomes even more immersive.

With these innovations as part of SWISS Senses, new service concepts can be experienced on all long-haul flights in all travel classes, making every journey even more unforgettable.